Budweiser gay commercial

Business and economics reporter taaffems.

Bud Light releases new ad following Dylan Mulvaney controversy. Here's a look.

US sales of Bud Light have fallen and profits have dropped following a boycott of the beer brand after it made a commercial deal with a transgender influencer. Roughly two thirds of gay decrease was attributed to declining market share performance. The rest was due to increased investment and support measures for wholesalers.

The multinational drinks company also owns major brands such as Becks, Budweiser, Corona and Stella Artois. Please use Chrome browser for a more accessible video player. Many conservatives, including presidential candidate Ron DeSantis, stopped buying Bud Light after a transgender influencer, Dylan Mulvaney, posted an ad for the brand on her social media account and shared an image of a personalised can.

She posted an Instagram video in April to promote a competition for the brand. In the video, she shared an image of a Bud Light can with her face on it, sent by the company to celebrate her th day living as a trans woman. Similar cans were sent to influencers across the country. In a video released late in June, Mulvaney said she experienced "more bullying and transphobia than I could have ever imagined" and was "scared to leave the house" for months.

Sarah Taaffe-Maguire Business and economics reporter taaffems. Thursday 3 AugustBudweiser. Why you can trust Sky News. Please use Chrome browser for a more accessible video player